Cameleon Studio
Branding, visual identity, 2024
Brand guidelines CLMN
Cameleon
Studio
- Creators
- Production
Vlad Koert14-02-24
Identities for the three departments of Cameleon Studio, each with its own typeface and colour under the group's Archivo.
Cameleon Studio works under one name across three departments: Creators for corporate work, Marry Me for weddings, and Production for creative work in design, video and photography.
Each department got its own typeface and its own contrast colour, set against the same near-black and the same light grey. Archivo stays the group's typeface, so every department can sign as Cameleon, and every guide follows the same four pages: cover, ID, typography and colour, usage.
- Client
- Cameleon Studio
- Discipline
- Branding, visual identity
- Year
- 2024
- Typefaces
- Archivo, Work Sans, DM Serif Display, Audrey, Prompt
Three departments
DM Serif Display regular
#00d3b9Corporate department
Audrey normal
#F6B17BWedding department
Prompt regular
#FF7000Creative department
The guides
Corporate department
Creators is the dynamic corporate department of Cameleon. Driven by innovation and excellence, Creators is the creative engine that takes Cameleon to new heights. This versatile team designs and carries out innovative corporate strategies that strengthen Cameleon's position in the market. Through impactful communication campaigns, strategic partnerships and corporate social responsibility projects, Creators shapes a modern, forward-looking company image rooted in strong values. With a holistic, results-driven approach, Creators plays a key role in defining the vision and direction of Cameleon in a dynamic professional environment.
ID
DM Serif Display regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
#00d3b9Contrast colour
Typography and colour
The logo on its own, with its own typeface
Cameleon Creators / CLMN CREATORS
The logo combined with Cameleon,
set in the group's logo typeface, Archivo
See the Cameleon brand guidelines
Usage
Wedding department
Marry Me is the dedicated wedding department of Cameleon, creating unforgettable moments for couples who are about to marry. With a passionate and creative team, Marry Me sets out to turn every couple's dreams into a magical reality. From an intimate ceremony to a large reception, Marry Me offers a complete range of services, from careful planning to coordination on the day itself, making sure every detail is perfectly orchestrated. With its know-how and its sense of elegance, Marry Me is the ideal partner to bring each couple's own wishes to life, creating memories that last a lifetime.
ID
Audrey normal
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
#F6B17BContrast colour
Typography and colour
The logo on its own, with its own typeface
Cameleon MarryMe / CLMN MARRYME
The logo combined with Cameleon,
set in the group's logo typeface, Archivo
See the Cameleon brand guidelines
Usage
Creative department
Production embodies creativity within Cameleon. As the department devoted to innovation and artistic expression, Production excels at designing captivating visual and narrative solutions. With a team of multidisciplinary talents, Production works where aesthetics meet function to bring its clients' boldest ideas to life. Whether in graphic design, video production, photography or other forms of artistic expression, Production offers tailored services that set out to exceed expectations. Working closely with its clients, Production creates unique and memorable visual experiences that strengthen the identity and presence of the Cameleon brand in the market.
ID
Prompt regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
#FF7000Contrast colour
Typography and colour
The logo on its own, with its own typeface
Cameleon Production / CLMN PROD
The logo combined with Cameleon,
set in the group's logo typeface, Archivo
See the Cameleon brand guidelines
Usage
Colour
- Design & art direction
- Vlad Koert
- Client
- Cameleon Studio
- Year
- 2024