Work

Kæshy

Branding, visual identity, 2021

Kæshy wordmark in white on a Klein blue background, with a white arc graphic in the corner
Kæshy typography specimen — Neue Haas Grotesk Display Pro, with the brand's arc graphic
Kæshy colour palette — Klein blue, dark grey, black and off-white, each shown with the wordmark

A streetwear identity built on one wordmark, the Æ ligature and Klein blue.

A visual identity for Kæshy, a streetwear brand — a bold wordmark built around the Æ ligature, Klein blue as the signature colour, and a set of woven labels and hang tags for the first collection.

Kæshy is built around a single idea: a wordmark bold enough to carry the brand on its own, with the Æ ligature giving it a shape no other streetwear label has.

Klein blue runs through everything — the logo, the labels, the tags — with black, dark grey and off-white as the only supporting colours.

Client
Kæshy, streetwear brand
Discipline
Branding, visual identity
Year
2021
Typeface
Neue Haas Grotesk Display Pro

Logo exploration

A row of Kæshy logo and lockup explorations in black and Klein blue, including the Æ monogram and collection labels

Labels & tags

Woven label on Klein blue fabric with the Æ monogram
Klein blue garment tag reading Made in Brussels with love
White garment tag with the brand statement: not just garments, but fragments of who you are
White garment tag with the Æ monogram and the Kæshy wordmark