Excelsior!

A logo refresh for Excelsior!, a beer bar and stamcafé in Jette that also hosts punk and other underground music nights. I reworked their wordmark, then carried it across a sticker set, a beer label made with La Brasserie de la Source, a seasonal Halloween identity, and a set of table QR codes.

Excelsior!'s wordmark already had its own character — an arched, condensed lettering with a tagline underneath. I tightened the kerning and flipped it to a high-contrast white-on-black mark that holds up at sticker size, on a tee, or printed in gold on a black QR card.

From there, the same mark took on a new finish for every occasion: a beer-foam fill for the stickers, a distressed punk-poster treatment for the Excelsour collaboration with La Brasserie de la Source, and a darker, metal-poster spin for the Halloween edition.